Some of the key figures responsible for the digital strategy behind President Barack Obama’s successful 2012 campaign are taking their battle plans to the private sector. Joe Rospars, chief digital strategist for Obama’s 2008 and 2012 campaigns, will take on the newly created role of chief executive for Blue State Digital, a WPP-owned consultancy. He
The art of putting Big Data to practical use is still young, but it’s already more pervasive than you probably realize, says a new book. FORTUNE — Early last year, you might recall, Target found itself at...
At Lexis Nexis Risk Solutions, predicting the future is the business. Using a combination of big data and scoring analytics, the company helps insurers assess their risk and streamline their underwriting. Eighteen months ago, CMO Lisa Agona...
For years, savvy shoppers have turned to the newspaper to find the best deals at the local grocery store. But new technologies are taking a bite out of the printed coupons, and a Kirkland company by the...
Do Predictive Modelers Need to Know Math? Predictive analytics is just a bunch of math, isn’t it? After all, algorithms in the form of matrix algebra, summations, integrals, multiplies and adds are the core of what predictive...
Eric Siegel, Ph.D., is a leading consultant and former Columbia University professor who helps companies deploy machine learning. He is the founder of the long-running Machine Learning Week conference series and its new sister, Generative AI World, the instructor of...
Eric Siegel, scholar, consultant and event organizer, explains how, where and why predictive analytics can be used to inform more proactive, empirically-based decision making. As part of his time at Cognizant Confluence 2011, Siegel brings a lot...
Eric Siegel answers these eight questions: 1. What is predictive analytics? 2. Why is predictive analytics important? 3: Isn’t prediction impossible? 4. Is predictive analytics a big data thing? 5. Did Nate Silver use predictive analytics to...
