In anticipation of her upcoming conference presentation, Our Success with Agile Analytics at Predictive Analytics World for Business Chicago, June 19-22, 2017, we asked Afsheen Alam, Program Manager Marketing Analytics and Big Data at Allstate Insurance, a few questions about her work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: Insurance quoting and binding behavior. Q: How does predictive analytics deliver value at your organization – what is one specific way in which it actively drives decisions or operations? A: Lead management, Direct Mail marketing, Digital Marketing channels. Q: What surprising discovery
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