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  • Dec 12, 2014
  • Comments Off on Spotting the Wisdom in the Noise: Using Data Science to Identify and Eradicate Consumer Concerns
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4 years ago
Spotting the Wisdom in the Noise: Using Data Science to Identify and Eradicate Consumer Concerns

 This speaker session is from Predictive Analytics World, October, 5–9, 2014 in Boston, MA: Analytics Strategy Case Studies: CFPB, Capital One, Citibank & Bank of America Spotting the Wisdom in the Noise: Using Data Science to Identify and Eradicate Consumer Concerns Data plays a critical role in making informed decisions to increase revenue, better serve customers and ensure future success. However, overwhelming data volumes can threaten to mask valuable nuggets of information vital to making strategic decisions. How can companies unearth this information to benefit their customers and business as a whole? Based on their work across multiple industries, Beyond

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 As the Data Science Team Lead at Beyond the Arc, Brandon helps clients find solutions to business problems by translating them into data problems. He and his team use predictive analytics, text analytics, Big Data and social media analytics to improve customer loyalty and satisfaction, drive retention and acquisition, and reduce regulatory risk. Brandon’s background is in financial services, having managed teams of traders at the American Stock Exchange and CBOE. He has an MBA from the University of California, Berkeley and a BA from Dartmouth College.

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