In anticipation of his upcoming conference presentation, Using Predictive Analytics to Optimize Organizational KPI’s: A Panel Market Research Case Study at Predictive Analytics World Chicago, June 20-23, 2016, we asked Thomas Schleicher, Sr. Director, Measurement Science at National Consumer Panel, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: Our models predict a number of behaviors and outcomes, including attrition, compliance and the number of recruits needed to replenish households lost through churn. We also used predictive analytics in combination with test-control comparisons to
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