In anticipation of his upcoming conference co-presentation, Using Predictive Models for Demand Simulation – Purchase, Response and Uplift Modeling in Practice, at Predictive Analytics World New York, October 23-27, 2016, we asked Thomas Klein, Associate Director Advanced Analytics at Miles & More GmbH, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: Our advanced analytics team at Miles & More is responsible for turning data into insights that help our organization to make the right decisions and choose the right measures to
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