In anticipation of his upcoming keynote co-presentation, Picking the Right Modeling Technique for the Problem, at Predictive Analytics World London, October 12-13, 2016, we asked Michael Berry, Analytics Director at TripAdvisor Hotel Solutions, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: At TripAdvisor for Business, one of our most important products is subscription-based. We price our subscriptions based on the value our product will deliver to hoteliers in the form of increased direct bookings on their web sites. This means predicting their future traffic, click-through rates,
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