In anticipation of his upcoming keynote co-presentation, Picking the Right Modeling Technique for the Problem, at Predictive Analytics World London, October 12-13, 2016, we asked Michael Berry, Analytics Director at TripAdvisor Hotel Solutions, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: At TripAdvisor for Business, one of our most important products is subscription-based. We price our subscriptions based on the value our product will deliver to hoteliers in the form of increased direct bookings on their web sites. This means predicting their future traffic,
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