In anticipation of his upcoming conference presentation, Predicting Online Marketing Success: Five Lessons Learned at Predictive Analytics World San Francisco, April 3-7, 2016, we asked Matt Bentley, Founder of CanIRank.com, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: We’re using predictive analytics in several places in our SEO software CanIRank.com: predicting whether or not a customer’s website is competitive for a given keyword classifying web pages as blogs, stores, social media, directories, etc. predicting whether or not a customer might be able
This content is restricted to site members. If you are an existing user, please log in on the right (desktop) or below (mobile). If not, register today and gain free access to original content and industry news. See the details here.
