In anticipation of his upcoming conference presentation, Predicting Online Marketing Success: Five Lessons Learned at Predictive Analytics World San Francisco, April 3-7, 2016, we asked Matt Bentley, Founder of CanIRank.com, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: We’re
By: Adam Kahn, Publisher, Predictive Analytics Times
Are you using predictive approaches to truly leverage customer analytics? If not, I highly recommend this webinar where we’ll review predictive analytic approaches to common customer analytics tasks such as predicting likelihood to purchase or expected near-term...
