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6 years ago
Wise Practitioner – Predictive Analytics Interview Series: Matt Bentley at CanIRank.com

 In anticipation of his upcoming conference presentation, Predicting Online Marketing Success: Five Lessons Learned at Predictive Analytics World San Francisco, April 3-7, 2016, we asked Matt Bentley, Founder of CanIRank.com, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: We’re using predictive analytics in several places in our SEO software CanIRank.com: predicting whether or not a customer’s website is competitive for a given keyword classifying web pages as blogs, stores, social media, directories, etc. predicting whether or not a customer might be able

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