In anticipation of his upcoming conference co-presentation, Identifying Unique Gamer Types Using Predictive Analytics at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Angel Evan, Founder of Angel Evan, Inc., a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: I work in marketing, so typically we are trying to predict a customer behavior or outcome. For example, whether or not a customer is likely to cancel a subscription or the probability they will respond to an ad. Q: How does predictive analytics deliver value at
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