In anticipation of her upcoming conference co-presentation, Utilizing Advanced Analytics to Generate Insights at Predictive Analytics World Chicago, June 20-23, 2016, we asked Alice Chung, Senior Manager at Genentech, a few questions about her work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: We are trying to understand correlations between certain attributes that drive behavior changes of our study population. Understanding these relationships will help us address business questions and develop appropriate action plans to work effectively with our customers. Q: How does predictive analytics deliver value at your organization – what
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