The power of predictive analytics in the age of Big Data is super-cool, but will privacy concerns stop or stunt it’s adoption? Watch this episode of Forrester TechnoPolitics with Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Lie, Buy, or Die to find out.
Predictive analytics drives efficiency, reduces costs, and improves decision-making in nearly every industry—from healthcare and finance to retail and logistics. Organizations are unlikely to abandon such a powerful tool.
Official Site