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1 month ago
The Science Behind the New “Alexa, What Should I Watch?” Fire TV Experience

Originally published in Amazon Science, Oct 6, 2022. 

“What should I watch?”

In an entertainment universe filled with a rapidly expanding catalog of shows across myriad channels and apps, this might be one of the most common questions to pop up in many households. And if you are among those who have trouble keeping up with all the latest shows and pinpointing which ones are worth your time, you are not alone.

In fact, more than half of respondents in a recent survey from the consulting firm Deloitte found it difficult to access content across multiple services, and 49% were frustrated if a service failed to provide them with good recommendations. Viewers find themselves surfing … and surfing. It takes the average smart TV owner 12 minutes to land on a show, according to a 2020 survey by Tivo — and for some viewers that can take up to half an hour.

“It’s kind of shocking how much time customers have to spend on finding content instead of just sitting down on the couch and jumping into a TV show or a movie that they really enjoy,” said Cosmin Laslau, a technical program manager who works on spoken language understanding as part of the Amazon Alexa Entertainment team. “We wanted to leverage new technology to help solve that problem for customers.”

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