You’re finally upgrading to a top of the line smartphone. It has the features you desire, and you’re ready to pay for it. “Wait a minute,” the sales associate states. “You might want to consider an extended warranty. Good idea, you agree. “And, of course, there are those new designer phone holsters you may also
The performance of prediction models can be judged using a variety of methods and metrics. Some years ago, I was challenged to arrive at a set of rules that would provide both the analyst and marketer guidance...
While I have spent most of my career exploring and leveraging data science, and its associated rigorous analytics, only in the past decade or so have so many managers accepted the obvious- that data driven decision making...
Data miners employ a variety of techniques to develop robust predictive models. Often, our analysts are confronted with a dilemma. Should we construct one model to address the business objective? Or perhaps, multiple models may be in...
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