Video: Driving Media Buying Efficiencies Up 15-25% - Machine Learning Times - machine learning & data science news
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6 years ago
Video: Driving Media Buying Efficiencies Up 15-25%

 

This speaker session is from Predictive Analytics World, September 30-October 1, 2013 in Boston, MA:

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 Shel Smith is Partner and Founder of Twenty-Ten Inc., a leading marketing analytics firm based in New York City and Toronto. Twenty-Ten has the patented ability to enable direct mathematical linkage between quantitative attitudinal profiles and real consumers without proxies or syndicated data. Focused on attitudinal consumer targeting across D2C, mass media and digital media touch-points, Twenty-Ten consistently delivers 15-20% improvements on ROI over traditional analytic modeling to a broad base of Fortune 500 clients including Procter & Gamble, Target, Ford and Time Warner. Shel brings over 25 years of marketing experience from both the agency and client perspective and

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