Earlier this month, Danny Postma, the founder of Headlime, an AI-powered marketing copy startup that was recently acquired by Jasper, announced Deep Agency, a platform he describes as an “AI photo studio and modeling agency.” Using art-generating AI, Deep Agency creates and offers “virtual models” for hire starting at $29 per month (for a limited time), letting customers place the models against digital backdrops to realize their photoshoots.
“What is Deep Agency? It’s a photo studio, with a few big differences,” Postma explained in a series of tweets. “No camera. No real people. No physical location … What’s this good for? Tons of things, like automating content for social media influencers, models for marketeers’ ads and ecommerce product photography.”
Deep Agency is very much in the proof-of-concept phase, which is to say… a tad borked. There’s a lot of artifacting in the models’ faces, and the platform places guardrails — intentional or not — around which physiques can be generated. At the same time, Deep Agency’s model creation is strangely hard to control; try generating a female model dressed in a particular outfit, like a police officer’s, and Deep Agency simply can’t do it.
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