Predictive Analytics Is Red Hot Why? What organization couldn’t benefit from making better decisions? Just ask the Obama campaign, which used sophisticated uplift modeling to target and influence swing voters. Or telecom firms that use predictive analytics...
Rexer Analytics has been conducting regular polls of data miners and analytics professionals on their software choices since 2007, and the results of the 2013 Rexer Analytics Data Miner Survey were presented at last month’s Predictive...
Michael Berry is taking a stand against the big data hype. More data, said the analytics director for travel website TripAdvisor, doesn’t always mean better business results. Case in point: big data and predictive analytics. “Many predictive...
The technology-customer centricity-profitability linkage emerges Every year Gartner comes out with a fascinating graph detailing the “hype cycle” of scores of new technologies, plotting them on a time curve that traces them through various stages, starting...
MailChimp’s chief data scientist has a unique way of explaining data science to the masses. If you know a little Excel, you’re ready to learn. What’s the best way to teach data science to people who lack...
I often learn as much by talking to people in between sessions at a conference as I do when listening to the presentations, and this week’s Predictive Analytics World event has been no exception. I had the...
Heard of big data but not sure what it is? Here is a basic introduction to the concept and how it might help your small business. [Data mining and “big data” are buzzwords in business IT...
If we were able to predict the future, we would be able read the minds of our customers and know exactly what they wanted. The closest we can get to this supernatural ability is utilizing predictive analytics...
Daniel Kahneman is a psychologist who was awarded the 2002 Nobel Prize for his influence on the burgeoning field of behavioral economics. I recently read his bestselling 2011 book “Thinking Fast and Slow” . The book begins...
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