An exponential increase in data volume only supports an improvement in business practices when the right analytical processes are deployed. Today, even managing real-time data and having a firm grasp on current trends isn’t enough. Without predictive analytics, businesses are still stuck in reactive mode. Organizations don’t just need to know what users are doing
Many colleges are flirting with how to use predictive analytics to boost their graduation rates. But big data is often just a flashy way to spend money on reports aimed at administrators, argue the leaders of Civitas...
Do the BI vendors’ claims really stack up? “A little prediction goes a long way” wrote Eric Siegel in his popular Predictive Analytics book. True, predictive analytics is now part and parcel of most Business Intelligence...
Data Scientists Salary Survey shows that industry data scientists are in a sweet spot, especially in US, Canada, and Australia, with average salary $135K. European and Asian data scientists salaries are significantly lower. By Gregory Piatetsky, Mar...
Predictive modeling use has increased in nearly every business line throughout P&C but is rarely leveraged across the enterprise. Following a growing trend in analytics, North American P&C insurers have increased predictive modeling use across the majority...
Intelligence isn’t the only quality you want in a data scientist. Here’s how to ensure your team members develop their breadth of knowledge and become more effective. Reality TV is one of my guilty pleasures. I had...
Never mind the political push-back against the Affordable Care Act (ACA), aka Obamacare, it is steadily proving to be a blessing in disguise for healthcare analytics. Traditionally laggards in implementing information technology (IT) solutions, healthcare companies are...
All the data in the world won’t increase the return on your advertising expenses by itself, but some clever ideas from a San Francisco analytics conference might. In back-to-back presentations, attendees at Predictive Analytics World heard how...
The game of blackjack offers six important lessons for managers trying to make sense of marketing data, according to the man who crunches the numbers for Orbitz Worldwide. Sameer Chopra, vice president of advanced analytics for the...
You don’t have to be Nostradamus to predict that predictive analytics is going to become more and more important to digital marketers. Gartner sees an ongoing shift from analyzing historical descriptive data in aggregate to tell the...
