How powerful would it be for marketers to know what their customers are going to do before they actually do it? To predict how they would react to certain messages and offers, or to intervene just before a customer loses loyalty and switches brands? The medical community has been doing this for years — predicting
It’s getting difficult to pick up a business magazine, attend a conference or even walk through an airport terminal without encountering the topics of Big Data and analytics. Everyone from IT companies to phone carriers seems to...
Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, explains how the Obama 2012 Campaign used persuasion modeling to influence voters. (more…)
Make these mistakes and you won’t need an algorithm to predict the outcome Whether you’re new to predictive analytics or have a few projects under your belt, it’s all too easy to make gaffes. “The vast majority...
Earlier I showed how Ford is driving in the right direction with big data, but basically the entire automotive industry should take advantage of the benefits of big data. Especially the automotive industry, where there are many...
NBA Moneyball: The Celtics have hired a 23-year-old stats wunderkind to advise coach Brad Stevens By: Kelly Dwyer, Editor, Ball Don’t Lie Originally published at Yahoo! Boston Celtics general manager Danny Ainge made a calculated gamble in...
Ari Kaplan is a leading figure in the Major Leagues for revolutionizing and modernizing player assessment. In this episode of Forrester TechnoPolitics, Mike Gualtieri asks Ari how Big Data will effect the game. (more…)
IBM’s Watson computer, which defeated the two all-time human champs on the TV quiz show Jeopardy! in 2011, is a glowing example of the heights achievable by predictive analytics. This is a machine that answers questions—about any...
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, by Eric Siegel, John Wiley & Sons, RRP£18.99/$28 The jacket for Eric Siegel’s Predictive Analytics: the Power to Predict Who Will Click, Buy, Lie,...
In light of recent revelations of wholesale spying on American citizens by the National Security Agency (NSA), significant media attention has focused not only on how much data is being collected and under what authority it was...
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