Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
How Generative AI Helps Predictive AI
 Originally published in Forbes, August 21, 2024 This is the...
4 Ways Machine Learning Can Perpetuate Injustice and What to Do About It
 Originally published in Built In, July 12, 2024 When ML...
The Great AI Myth: These 3 Misconceptions Fuel It
 Originally published in Forbes, July 29, 2024 The hottest thing...
Where FICO Gets Its Data for Screening Two-Thirds of All Card Transactions
 Originally published in The European Business Review, March 21,...
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3 months ago
Artificial Intelligence in Marketing

 “Nearly half of S&P 500 companies have talked about AI during earnings calls since May [2023], an NBC News analysis of S&P 500 earnings calls found. In fact, AI was mentioned about as often as the Federal Reserve and interest rates. But the hype isn’t translating into real-world use: A November[2023] survey from the Census Bureau found that just 4.4% of businesses nationwide reported using AI to produce goods or services recently.”1 Could this be? We marketers have been using the technology for years with remarkable success. But many of us, immersed in our own work silos, may

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