In the midst of a recent engagement an executive suddenly asked, “Are we using Machine Learning?”. This caught us off-guard; working in the field for many years, we use the “learning sciences” virtually every day to solve hard problems. Machine Learning (ML), Data Science (DS) and Artificial Intelligence (AI) are exciting and very powerful; still, we’re happy to use conventional techniques whenever they’re the best choice to solve the client’s challenge. But I can understand where the question came from, given the hype surrounding ML, DS, and AI. (Sometimes, interest in inner details exceeds interest in more important
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