If you are like me, when you first heard of analytics and its ability to benefit businesses, non-profits, and government agencies, you felt invigorated and excited, having to hold back the urge to shout “Charge!” As a data scientist, I found this excitement to be well-founded: analytics powerfully leverages data to address important, existential questions facing any organization: Are we effectively meeting our customers’ needs? Are there more efficient ways to reach our strategic goals? For many organizations, this excitement is sufficient to obtain the initial investments needed to get started: gathering data, assessing IT-resources and tools, and finding
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