Originally published in Amazon News/Retail, Jan 20, 2022.
Our first-ever physical apparel store offers a personalized, convenient shopping experience where Amazon’s technology and operations make it easy for customers to find styles they love at great prices.
We’re excited to introduce Amazon Style, our first-ever physical fashion store where customers can find a selection of women’s and men’s apparel, shoes, and accessories. Amazon Style brings together the best of shopping on Amazon—great prices, selection, and convenience—with an all-new in-store shopping experience built to inspire.
Customers can browse brands they know and love while also discovering new and emerging designers across hundreds of top brands throughout the store. Using the Amazon Shopping app, customers can send items to a fitting room, where they can use a touchscreen to browse more options, rate items, and request more sizes or styles that are delivered directly to their room within minutes. Amazon Style combines Amazon’s love of fashion with innovative technology and world-class operations to help customers find looks they’ll love.
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