A shorter version of this article was originally published by Scientific American. A note from the editor: Although this article is a few years old, we’re bringing it back to your attention in 2024 since the accuracy fallacy is alive and well and continuing to stymie enterprise ML projects. This topic is also covered in the book The AI Playbook. Headlines about machine learning promise godlike predictive power. Here are four examples: Newsweek: “AI Can Tell If You’re Gay: Artificial Intelligence Predicts Sexuality from One Photo with Startling Accuracy” (article) The Spectator: “Linguistic Analysis Can Accurately Predict
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