By: Sam Koslowsky, Senior Analytic Consultant,
Harte Hanks
How many times have I heard that the most critical element in predictive analytics is the data? Don’t misunderstand what I am saying. Method counts as well. But if there is a choice between better data or more methods, you can be sure that a data scientist would favor the richness of a data set. Data comes in different formats. But we are able to classify data into two types- continuous and discrete. Bottom line is, if a variable can assume any value between its minimum and maximum value, then it is called a continuous variable. Much of
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