By: Sam Koslowsky, Senior Analytic Consultant,
Harte Hanks
Of all the analytic tools that are available to the researcher, perhaps cross tabulations are the most common. A crosstab is nothing more than a table showing the relationship between two or more variables. Where the table only shows the relationship between two categorical variables, a crosstab is also known as a contingency table. These contingency tables offer both layman and professional with an uncomplicated approach to tackling certain analytic problems. Even more intricate statistical information can be better comprehended, and challenges that emerge from difficult to interpret information can be substantially mitigated. The often-resulting visual representation of a solution,
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