Much has been written about Big Data and how it changes all facets of our lives. But the important and more relevant perspective is the ability to act on the information in real-time. However, this has nothing to do with analytics. Let’s take a look at some examples to better understand this comment. I am in a particular transit station where I receive an alert on my phone regarding the nearest Tim Horton’s. I then go to the nearest Staples store whereby I receive another alert on my phone indicating that a certain product is being offered on discount. I
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