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A predictive big data analytics algorithm using a variety of demographic and clinical data...
Today’s business executives are increasingly applying pressure to their Human Resources departments to “use...
Over the last five years, electronic health records (EHRs) have been widely implemented in...
There is no doubt that a successful Data Scientist must be proficient in programming, modeling, and data munging (extracting, cleaning, and feature engineering data). However, there is another key skill that is often overlooked: the ability to communicate findings clearly and effectively. If you as a Data Scientist cannot motivate the business buy-in to effect […]
[Title Image Abbreviations: CRM – Customer Relationship Management, OPM – Offer Portfolio Management, PMML – Predictive Model Markup Language] The perceived status of the consumer experience enhancement industry from an innovation practitioner’s vantage point is that it is mature. Operational perspectives and best practices are continuing to emerge and seem to be linked to corporate […]
In some of the more recent literature, discussion has ensued about the use of pure random or noise variables that end up as key variables in predictive models. In our big data environment with millions of records and thousands of variables, intuitively one might think that random or spurious variables might be a normal outcome […]
After working with a client’s data for over three weeks with no real progress, you finally hit upon a real breakthrough. You’ve been searching for insights that will help identify which customers are most likely to turn into regular purchasers; the ultimate goal is to focus the company’s marketing efforts on this group in order […]
In our data-rich society, corporations of all types and sizes recognize the importance of utilizing information to understand their past and shape their future. Many organizations, however, ultimately fail to reap the powerful benefits of analytics as a business tool because, they believe, their analysts have failed to deliver valuable, pertinent insights from the data […]
Industry leaders like to use the term “culture” to demonstrate the uniqueness of a business and to point out how, while products may be superficially imitated, can never be replicated by competitors because of this “culture” thing. What defines a culture is complex and we are not going to get into that here. But I […]
White Paper with 2015 survey results available now. The field of data science has evolved in the past decade at a breathtaking pace. The potential applications and sources for rich datasets have expanded as has the attention the field of data science has received in the popular press. In 2015, Rexer Analytics fielded our […]