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7 years ago
Video: How Much Are You Worth? – Calculating Customer Lifetime Value

 

This speaker session is from Predictive Analytics World, September 30-October 1, 2013 in Boston, MA:

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 Brett is a Senior Business Intelligence Analyst and Tableau evangelist at AOL specializing in the Search, Toolbars, and AIM businesses. Brett is responsible for making sure the leadership team has a holistic view of AOL Search performance, as well as building dashboards to help executives easily view their KPIs. He also created an innovative method for measuring customer lifetime value to aid in investment decisions. His current passion is developing new visualizations and methodology for looking at customer churn. Prior to AOL, he worked as a Market Optimization Specialist and E-commerce Analyst at Charming Shoppes and a Market

This content is restricted to site members. If you are an existing user, please log in on the right (desktop) or below (mobile). If not, register today and gain free access to original content and industry news. See the details here.