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7 years ago
Video: Uplift Modeling and Beyond

 

This speaker session is from Predictive Analytics World, September 30-October 1, 2013 in Boston, MA:

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 Doug oversees efforts to optimize the use of Rocket Fuel’s technology and solutions to attain customer and campaign success. With over 15 years of driving results across digital and enterprise analytics, he enjoys finding integrated technology solutions for customers’ marketing challenges. Prior to joining Rocket Fuel, Doug led the marketing analytics and applications group at Adobe Systems where he was responsible for optimizing global marketing investments. Under his leadership, Adobe became a recognized leader in its usage of digital-marketing analytics and adopted its first truly integrated enterprise data warehouse to drive business decisions. In addition, he shaped strategy

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 Peter Amstutz is analytics strategist at Carmichael Lynch Advertising in Minneapolis, Minn., where he optimizes digital media spending and uses analytics to come up with new campaigns for clients Subaru, the Northwestern University Kellogg School of Management and others. With more than 20 years of analytics experience in government, management consulting, medical, retail and advertising, he loves to learn and understand data of all shapes and forms. Prior to joining Carmichael Lynch, Amstutz worked in a number of analytics positions, including serving on the marketing analytics and customer insights team at Best Buy, where he worked with retail

This content is restricted to site members. If you are an existing user, please log in on the right (desktop) or below (mobile). If not, register today and gain free access to original content and industry news. See the details here.