TikTok Wednesday revealed some of the elusive workings of the prized algorithm that keeps hundreds of millions of users worldwide hooked on the viral video app.
Why it matters: The code TikTok uses to pick your next video is a large part of what has led the two-year-old company to achieve broad popularity along with a remarkable $20-$30 billion valuation. The key asset is in play as TikTok’s Chinese parent prepares to sell its U.S. operation amid fears about its relationship with China’s government.
Driving the news: On a call with reporters Wednesday, TikTok executives said they were revealing details of their algorithm and data practices to dispel myths and rumors about the company.
That’s assuming TikTok survives in its current form.
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