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13 years ago
How Target Gets the Most out of Its Guest Data to Improve Marketing ROI

 

Scroll down for the video: Presentation at Predictive Analytics World by Andrew Pole, Senior Manager, Target – October 2010.

Target Corp. is the fifth-largest retailer in America, providing a convenient one-stop shopping destination for guests seeking food, commodities, home furnishings, electronics, sporting goods, toys, apparel and more, both in-store and online. During these challenging economic times, Target is focused on delivering compelling reasons for guests to shop with us – and we continue to stand by our commitment to offering exceptional value, a broad assortment of outstanding merchandise and a superior store experience to each and every guest. To that end, Target is constantly examining how we can leverage innovative technology, analytics, and data to optimize our business model.

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 Andrew Pole’s work experience includes Marketing research and CRM analytics as a Lead Consumer Analyst at Hallmark Cards, Analytics manager at Hallmark Loyalty Marketing Group consulting on CRM activities for clients ranging from Nestle-Purina, Cendant Mortgage, and Schwans Foods, and, currently, Sr. Manager at Target, managing a team of 40 people in the US and India supporting the analytics, campaign design/execution, and operational/performance reporting for Target stores and Target.com marketing campaigns. Mr. Pole’s degrees include BA Math and Music (Augustana College), MS Statistics (Kansas State University), MA Economics (University of Missouri-Kansas City).

This content is restricted to site members. If you are an existing user, please log in on the right (desktop) or below (mobile). If not, register today and gain free access to original content and industry news. See the details here.