12 years ago
The Greatest Power of Big Data: Predictive Analytics

 Every day’s a struggle. I’ve faced some tough challenges such as which surgery to get, how to invest for my business and even how to deal with identify theft. With so much stuff coming at me from all angles, daily prosperity relies on spam filters, Internet search engines, and personalized music and movie recommendations. My mailbox wonders why companies still don’t know me well enough to send less junk mail. These predicaments matter. They can make or break your day, year or life. But what do they all have in common? These challenges – and many others like