Predictive Analytics Times
Predictive Analytics Times

big text

Is “Big Text” next big thing?

 Text analytics can reveal even more about customers Move over, Big Data. Here comes Big Text. Or, as it’s more commonly known, “text analytics.” Or, sometimes, “text mining.” Essentially, it’s the analysis of all the unstructured data a bank absorbs through email; social media posts; call center notes and transcripts; surveys and feedback forms—any information

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