Video: How Predictive Analytics Can Drive Marketing Strategy - Predictive Analytics Times - machine learning & data science news
Predictive Analytics Times
Predictive Analytics Times
EXCLUSIVE HIGHLIGHTS
Interview: The Institute of Business Forecasting & Planning Talks to Dr. Eric Siegel
  Dr. Eric Siegel cuts through the buzzwords surrounding...
Investment Modeling Grounded In Data Science
 For more from Dr. Elder, join Predictive Analytics World...
Some Thoughts On Being a Data Science Entrepreneur in a Disruptive Economy
 The movie “Being There” may seem like an odd...
Asking the Right Analytics Questions and Whether Tiger Woods is better than Jack Nicklaus
  One of the most fundamental contributions we can...
SHARE THIS:

6 years ago
Video: How Predictive Analytics Can Drive Marketing Strategy

 

This speaker session is from Predictive Analytics World, September 30-October 1, 2013 in Boston, MA:

To view this content
Login OR subscribe for free

Already receive the Predictive Analytics Times emails?
As of January 2014, the Predictive Analytics Times now requires legacy email subscribers to upgrade their subscription - one time only - in order to attain a password-protected login and gain complete access.

Click here to complete this one-time subscription upgrade

  

Existing Users Log In
   
New User Registration
*Required field

Comments are closed.

Pin It on Pinterest

Share This
 Shiv Bhandari is a SVP in the Analytics Consulting Group at Aspen Marketing Services, a division of Epsilon. He has more than 15 years of experience in analytics in a variety of industries including automotive, telecom, utilities and manufacturing. Currently, he leads multiple teams focused on the delivery of Predictive Modeling, Statistical Analysis, Data Mining, Test Design and measurement of CRM programs in telecom and automotive verticals. Shiv is regularly engaged with clients to leverage Big Data to drive measurement, insights, optimization strategies and attribution to improve financial results. Prior to joining the Aspen team, Shiv worked in marketing and

To view this content
Login OR subscribe for free

Already receive the Predictive Analytics Times emails?
As of January 2014, the Predictive Analytics Times now requires legacy email subscribers to upgrade their subscription - one time only - in order to attain a password-protected login and gain complete access.

Click here to complete this one-time subscription upgrade

  

Existing Users Log In
   
New User Registration
*Required field
 Vikash Singh is a Director of Marketing Analytics at AutoNation, America’s largest auto retailer. He has more than 10 years of experience in solving Marketing and Revenue management problems in automotive and travel industry. He has hands-on experience in marketing mix and econometric modeling, advanced customer analytics, revenue forecasting/modeling, demand modeling, marketing optimization, channel attribution and allocation methodologies. Prior to joining AutoNation, Vikash worked in a number of analytics positions at Carnival Cruise Lines and Grand Circle Cruise Lines. Vikash holds a master’s degree in Industrial Engineering from the University of South Florida.

To view this content
Login OR subscribe for free

Already receive the Predictive Analytics Times emails?
As of January 2014, the Predictive Analytics Times now requires legacy email subscribers to upgrade their subscription - one time only - in order to attain a password-protected login and gain complete access.

Click here to complete this one-time subscription upgrade

  

Existing Users Log In
   
New User Registration
*Required field