Machine Learning Times
Machine Learning Times
FAQ for Eric Siegel’s New Book, “The AI Playbook”
  There are plenty of questions to answer about...
Announcing Eric Siegel’s New Book: The AI Playbook
  Dear Reader, I’m excited to announce the forthcoming,...
Predictive Analytics for the Call Center
 So, you just received your shiny new smart watch....
MLW Preview Video: Gulrez Khan, Data Science Lead at PayPal
 In anticipation of his upcoming keynote presentation at Predictive...

8 years ago
Wise Practitioner – Predictive Analytics Interview Series: Viswanath Srikanth of Cisco

 In anticipation of his upcoming conference co-presentation, Building a Digital Marketing Data Science Discipline at Cisco: Experiments to Excellence, at Predictive Analytics World Chicago, June 8-11, 2015, we asked Viswanath Srikanth, Senior Program Manager, Analytics at Cisco, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: Our models predict for our digital visitors, topics of interest, lead potential, likelihood to consume a type of offer, and probable path through the site. Q: How does predictive analytics deliver value at your organization? What is one specific way

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