In anticipation of his upcoming conference presentation, Best Practices Enhancing Contextual Experience with Predictive Analytics, at Predictive Analytics World New York, October 23-27, 2016, we asked Madhusudan Raman, Innovation Incubator at Verizon, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: As in the past, Contextual Intent, Contextual Mood, Internet Advertising Bureau (IAB) Context, Contextual Interestingness, and Propensity to Buy/Act continue to be strong prediction targets. Q: What emerging needs are you seeing related to the behaviors your models predict? A: Recently the prediction of Thing behaviors to identify
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