In anticipation of his upcoming conference presentation, Driving Superior Growth Through Self-Developed Code, Scoring Modeling, and Price Optimization, at Predictive Analytics World Boston, Sept 27-Oct 1, 2015, we asked Herman Jopia, First Vice President and Data Analytics Manager at American Savings Bank, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: We have developed and implemented attrition, profitability, and response models. Q: How does predictive analytics deliver value at your organization? What is one specific way in which it actively drives decisions? A: Predictive
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