In anticipation of her upcoming conference presentation, Which Predictive Model Will Best Help Increase Retention? at Predictive Analytics World for Business New York, Oct 29-Nov 2, 2017, we asked Emilie Lavoie-Charland, Research & Innovation Analyst at The Co-operators, a few questions about her work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: As I frequently work with our marketing team, I predict the client’s reactions to the actions taken by the agents (those who sell insurance products). These reactions can range from accepting an up-sell (upgrading a product) or a cross-sell
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