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5 years ago
Wise Practitioner – Predictive Analytics Interview Series: Dr. Sarmila Basu at Microsoft Corporation

 In anticipation of her upcoming conference presentation, Predictive & Prescriptive Analytics Helps Keep Kids in School at Predictive Analytics World London, October 12-13, 2016, we asked Dr. Sarmila Basu, Senior Director, Data & Decision Sciences Group at Microsoft Corporation, a few questions about her work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: We do predictive analytics for business groups within the company as well as for customers outside. For internal groups our predictive analytics involves things like:- Predictive models for customer attrition for a specific subscription based product.

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