Roger Plourde contributed to the branding of several mass market retailers (Provigo, Metro…) for several years before seeing the vast marketing potential of the Internet from its early days and becoming one the few pioneers to help Canadian companies invest the digital space. After having set up several companies in the communications and marketing fields, he transformed Intema, a family startup into a Canadian leader in digital marketing solutions. Twenty years after pioneering in digital marketing, he is pioneering again by introducing predictive analytics to Email marketing with the Predictive Marketing Engine.