Aswinraj Govindaraj, Analytics Consultant, Global Analytics, HP, holds a Masters in Business Analytics from University of Cincinnati College of Business, Ohio. He has over 3 years of professional work experience in data processing and customer analytics. Aswinraj is a consultant responsible for providing analytical support to various Marketing and Customer Intelligence projects for HP’s small and medium business segment. His key areas of expertise include statistical and predictive modeling, customer segmentation, and campaign analytics.