9 years ago
The Case Against Quick Wins in Predictive Analytics Projects

When beginning a new predictive analytics project, the client often mentions the importance of a “quick win”. It makes sense to think about delivering fast results, in a limited area, that excites important stakeholders and gains support and funding for more predictive projects. A great goal.

It’s the implementation of the quick win in a predictive project that can be difficult. There are at least 2 challenges with using a traditional quick win approach to predictive analytics projects.

Challenge #1: Predicting Something That Doesn’t Get Stakeholders Excited

Almost daily I hear of another predictive project that was limited in scope and allowed people to dip their toe in the predictive water and get a “quick win”. The problem was the results of the project predicted something stakeholders didn’t care about or couldn’t take action on.