SmarterHQ
In anticipation of his upcoming conference presentation, The Revolution in Retail Customer Intelligence, at Predictive Analytics World New York, October 23-27, 2016, we asked Dean Abbott, Co-Founder and Chief Data Scientist of SmarterHQ, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict?
In my last post, “Coefficients are not the same as variable influence”, I argued that coefficients in a linear regression model are useful but limited in answering the question, “which variables are most influential in model predictions?”...
Excerpted and modified from Chapters 3 and 4 of Mr. Abbott’s book Applied Predictive Analytics, Wiley 2014 The Data Understanding stage of a predictive analytics project is intended to uncover the characteristics of the data available for...
Ideally, a retailer’s customer data reflects the company’s success in reaching and nurturing its customers. Retailers built reports summarizing customer behavior using metrics such as conversion rate, average order value, recency of purchase and total amount spent...
It was in the third week of July when a startup in the online retail technology space, SmarterHQ, blipped briefly across the industry’s radar. Simon Venture Group, the venture capital arm of the shopping center owner Simon...
