By: Cathy Huyghe, Co-Founder and CEO and Ron Scott, CTO,
Enolytics LLC
Segmentation is a hot word these days, and it should be. No matter your business, one direct way to increase revenue is better communication with sales prospects. And better communication is a direct result of the granularity afforded by segmentation. In Enolytics’ home-base industry of wine, we’ve seen revenue results skyrocket six times greater than
Today’s business executives are increasingly applying pressure to their Human Resources departments to “use predictive analytics.” But this pressure isn’t unique to Human Resources, as these same business leaders are also pressuring Sales, Customer Service, IT, Finance,...
