The majority of consumer packaged goods (CPG) companies are failing to place analytics at the heart of their decision-making process, limiting their ability to improve the customer experience and gain business advantage, a study by Accenture has found. Accenture’s analysis also suggests in many cases the problem is compounded by fragmented investment in narrow programmes
Predictive analytics make it possible for consumer goods companies to forecast customer behavior, potential risks, product associations and demand, and has usually been considered to be only for those that have a specialized approach to identify anomalies....
