Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Data Analytics in Higher Education
 Universities confront many of the same marketing challenges as...
How Generative AI Helps Predictive AI
 Originally published in Forbes, August 21, 2024 This is the...
4 Ways Machine Learning Can Perpetuate Injustice and What to Do About It
 Originally published in Built In, July 12, 2024 When ML...
The Great AI Myth: These 3 Misconceptions Fuel It
 Originally published in Forbes, July 29, 2024 The hottest thing...

Accenture

CPG companies could improve business performance with better use of analytics, Accenture study finds

 The majority of consumer packaged goods (CPG) companies are failing to place analytics at the heart of their decision-making process, limiting their ability to improve the customer  experience and gain business advantage, a study by Accenture has found. Accenture’s analysis also suggests in many cases the problem is compounded by fragmented investment in narrow programmes

New Possibilities Using Predictive Analytics

 Predictive analytics make it possible for consumer goods companies to forecast customer behavior, potential risks, product associations and demand, and has usually been considered to be only for those that have a specialized approach to identify anomalies....