Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
SHARE THIS:

1 year ago
Sampling For Your Analysis

 So you have a mailing campaign you are about to conduct. Your goal is to secure both increased response rates and sales volume. And a customer targeting methodology is crafted. Nothing elaborate-but response and sales models will be developed. You have results from a previous program, and are prepared to aggregate the data so that it can be mined. We have 974,232 individuals tagged as mailed, and 11,418 flagged as responders. Response models can be developed in the standard way. We may use a sample of mailed households, with associated responders, and a model can be constructed. Similarly,

This content is restricted to site members. If you are an existing user, please log in on the right (desktop) or below (mobile). If not, register today and gain free access to original content and industry news. See the details here.

Comments are closed.