Over the past 5 years there have been several trends that have changed the way retailers operate their businesses. Many of them have to do with how consumers use technology to make a purchase. Pure e-commerce retailers have gained momentum causing brick-and-mortar retailers to re-think and re-design their online channels. Meanwhile, mobile technology has surged allowing consumers to go shopping on their personal device from their pocket at anytime. Moreover, these shifts have caused changes in customer expectations. If a customer doesn’t find the right product through the sales channel that they choose (be it a physical store,
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