Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Revised and Updated. Eric Siegel. (Wiley: Hoboken NJ. 2013, 2016) In 2013, as the worst effects of the crash had begun to reverberate out of the system, analysts like myself, and of dozens of other stripes—statisticians, biostatisticians, econometricians, financial quants, psycho-sociological researchers, etc., etc. (not in any order)—were exposed to the first wave of evangelism for Big Data, and what it meant. Characterized by ready enthusiasm, it radiated a minimum of science and a maximum of advertising-as-pseudo-science. We all know what Big Data is now.
This content is restricted to site members. If you are an existing user, please log in on the right (desktop) or below (mobile). If not, register today and gain free access to original content and industry news. See the details here.