Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...
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5 years ago
Key Considerations in Applying Deep Learning to Predict Consumer Behavior

 The development and application of predictive analytics solutions for organizations is not new, particularly in the area of consumer behavior. Models have been built since the end of the Second World War to predict consumer behavior with the first models being used to predict credit card loss. Direct marketers embraced these same principles and many organizations today now have a variety of predictive analytics tools which can do the following: Acquisition of new customers Upsell/cross-sell of existing customers Defection Models Risk Models Fraud Models Recommendation engines and next best offer With all the discussion raging around AI (i.e.,

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